Veterans of digital transformation also revealed that agencies, while great enablers, struggle to drive change at organisations. Because of this, they advised that agencies should not be relied on for digital transformation projects.
Instead, management needs to review the skills and competencies they have internally and hire the people they need to complement the team.
Agencies, according to participants, should continue to be used for outsourcing marketing functions. They can even be used to a greater extent once transformation is underway, freeing up resources.