Marketers put a lot of effort into researching and publishing articles, and it is a shame to not make the best use of such valuable content. You may look at repurposing such well-researched content into new material for your blog or social media channels. For instance, you may turn a statistics piece on your blog into an infographic that can work well on Facebook. Similarly, you could look at turn a “how to” piece into a video that can be promoted on YouTube.


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